Tacoma Launch | Digital Campaign
Toyota’s 2024 Tacoma launch campaign, Go Out and Play, captures the adventurous spirit of the redesigned pickup, built to tackle any terrain with power and style. This integrated digital approach reaches diverse audiences by featuring the Tacoma alongside other Toyota models in a single, high-energy campaign. With a focus on inspiring exploration, Go Out and Play positions the Tacoma as the ultimate companion for those who crave both rugged capability and a bold, fun-filled lifestyle.
Insight
This truck has been a tried and true co-conspirator for Spontaneous Adventurers.
It’s unbreakability gives drivers the freedom to test their limits and try new things, or master passions and take them further.
Idea
Spontaneous Adventures prioritize fun, connection and spontaneity. Their version of fun is active and their activities vary widely but, regardless of their chosen activity, their truck is at the center of the fun. For Spontaneous Adventures, life is a ticking clock and they want to maximize every moment of it.
Tacoma Cinemagraph - 16:9
This subtle clip brings a once-static image to life, showcasing the Tacoma in action alongside Spontaneous Adventurers.
Tacoma Launch Animated Banners - 300x250, 300×600, 728×90, 970×250
By disrupting the typical structure of banner ads, the creative execution mirrors the Tacoma's ability to challenge limits and inspire exploration. The unbreakable design of the truck itself translates into a campaign that’s just as unrestrained, connecting with audiences who value fun, connection, and the thrill of the unexpected.
Tacoma Digital Story Dice - 300x250 & 300x600
An interactive banner experience, built for mobile. Three dice, filled with activities, locations, and the different Tacoma vehicle trims, will appear on the screen.
The person will shake their phone to mix up the dice and create their own customized adventure.
Tacoma Instagram Story Ads - (x3) 9:16
These Instagram Stories spotlight the features Spontaneous Adventurers can’t live without—like rugged off-road capability for uncharted paths,
durable design to take on anything, and versatile power that fuels every wild idea.
Meta Image Link Ads - (x4) 1:1 & 9:16
These Meta image link ads capture the essence of Spontaneous Adventurers who thrive on fun, connection, and embracing the unexpected.
Whether it’s taking on new terrain or pushing your limits, the Tacoma is the ultimate companion for making every moment count.
Meta Image Carousel Ads - (x4) 1:1 & 9:16
These Meta carousels take you on a journey with Spontaneous Adventurers who live for fun, connection, and the thrill of the unknown.
With rugged off-road capability, a tough-as-steel design, and versatile power, the Tacoma is built to fuel bold, action-packed moments—no matter where life takes you.
Final Deliverables
Digital Display Banner Ads - 300X250, 300X600, 320X50, 720x480, 728X90, 800x1100, 970x90, 970X250, 900x550, 1920x480
Animated Banners - 300x250, 300x600, 728x90, 970x250
Dynamic Rich Media Banners - 300x250, 300x600, 320x50, 728x90, 970x250
Meta Image Link Ads - (x4) 1:1 & 9:16
Meta Image Carousel Ads - (x4) 1:1 & 9:16
Meta Collection Ad - (x1) Instant Experience
Instagram Story Ads - (x4) 9:16
Pinterest Static Pins - (x4) 9:16
Pinterest Carousel Pins - (x4) 9:16
Twitch Banners - (x4) 300x250, 450x350, 728x90
Reddit Static Promoted Pins - (x4) 1:1
Reddit Carousel - (x3) 1:1
Reddit Banners - (x3) 300x250 & 300x600
Credits
Copywriter: Christina Williams
Art Direction: Leo Ventura
CD: Jake Mikosh