Camry Launch | Digital Campaign
Toyota’s 2025 Camry launch campaign, It’s a vibe, spotlights the car's sleek design, cutting-edge tech, and bold styling that redefines the midsize sedan. With a multi-platform digital approach, the campaign reaches a broad, targeted audience by featuring the Camry alongside other standout Toyota models in a single, dynamic storyline. Designed to increase brand consideration, “It’s a vibe” is a mood or a feeling that radiates between people and spaces. And Camry amplifies or creates that experience and excitement of endless discovery from chasing life.
Insight
Consumer awareness for Camry is 90% – the highest awareness level among the Toyota portfolio.
It’s hard to make Camry feel special when everyone is so familiar with it.
Idea
While Camry’s long standing reputation as a leader make it a smart choice, it’s Camry’s unapologetic attitude highlighted through design details, efficient performance and driving dynamics that offer just the right amount of fun for the journey. Proving the journey is not just fun with Camry, it's fun because of your Camry.
Camry Instagram Story Carousel Ads - (x3) 9:16
This series highlights Camry’s sleek design, cutting-edge tech, and bold styling, showing how it redefines the midsize sedan. Each frame captures how Camry amplifies the mood and excitement of endless discovery—whether you’re cruising or chasing life’s next adventure.
Camry Launch Animated Banners - 300x250, 300×600, 728×90, 970×250
What starts in a dark, abandoned alley transforms when Camry’s headlights flick on, revealing a vibrant outdoor nightclub.
This subtle animation captures how Camry’s sleek design, cutting-edge tech, and bold styling set the stage for an experience that radiates excitement and discovery.
Instagram Static Story Ads - (x4) 1:1 & 9:16
These static story ads showcase Camry’s sleek design, cutting-edge tech, and bold styling that make every journey feel special.
Meta Instant Experience Ad - (x1) 9:16
This immersive experience highlights Camry’s sleek design, cutting-edge tech, and bold styling, amplifying the excitement of every journey.
Dive deeper into each section as it showcases Camry’s sporty styling, dynamic performance, and intuitive technology all crafted to elevate your driving experience and make every moment on the road feel extraordinary.
Final Deliverables
Digital Display Banner Ads - 300X250, 300X600, 320X50, 720x480, 728X90, 800x1100, 970x90, 970X250, 900x550, 1920x480
Animated Banners - 300x250, 300x600, 728x90, 970x250
Dynamic Rich Media Banners - 300x250, 300x600, 320x50, 728x90, 970x250
Meta Image Link Ads - (x4) 1:1 & 9:16
Meta Image Carousel Ads - (x2) 1:1 & 9:16
Meta Collection Ad - (x1) Instant Experience
Pinterest Static Pins - (x4) 9:16
Pinterest Carousel Pins - (x2) 9:16
Twitch Banners - (x4) 300x250, 450x350, 728x90
Reddit Static Promoted Pins - (x4) 1:1
Reddit Carousel - (x2) 1:1
Reddit Banners - (x2) 300x250 & 300x600
Credits
Copywriter: Scott Jones
Art Direction: Leo Ventura
CD: Jeremy Carson