Toyota | Runs In The Family Digital Campaign
This multi-model digital campaign approach allows Toyota to reach targeted audiences with a variety of products rolled under one over-arching campaign. By showcasing multiple models in a single spot, we can reach the right customer without a lull between individual vehicle campaigns. While aiming to increase consideration of the diverse Toyota lineup, the new campaign showcases the vehicles in a fun and stylish way.
Insight
People don’t really have the time or patience to watch lengthy ads trying to convince them of things they don’t believe in.
Idea
Features, performance, capability, Toyotas are the fastest way to have fun.
We prove this by creating a massive amount of fun-sized content.
:06 Videos - (x3) 16x9
Toyota’s subtle cinemagraph videos capture the fun and style of the entire Toyota lineup in a single, engaging spot. This multi-model campaign lets us reach the right audience without the lull of individual vehicle ads. By showcasing features, performance, and capability, we demonstrate that Toyotas are the fastest way to have fun. With quick, fun-sized content, we’re making sure you don’t miss a moment of the excitement.
Animated Banners - (x3) 300x250, 300×600, 728×90, 970×250
Toyota’s animated banners showcase the fun, power, and hybrid capabilities of our entire lineup in a stylish, engaging way.
The vehicles drive into the scene, tearing through the background to reveal the final frame—demonstrating that Toyotas aren’t just practical, they’re built for fun, power, and efficiency.
Snapchat Lens
Toyotas have always been practical, but they’re also a lot of fun.
To show off Toyota’s playful side, we created a Snapchat game where you can control Toyota’s cars using your face instead of your hands.
|Because let’s be real—Toyotas are even more fun to drive with your face!"
Final Deliverables
:06 Videos (x3)
• 16x9
• 1x1
• 9x16
Animated Banners
• 300x250 | 728x90 | 300x600
• Each between :07 and :10
Snapchat Facerace Lens
• 1x Snapchat Lens (Game)
Credits
Copywriter: Jennifer Malech & Al Duggan
Art Direction: Leo Ventura & Minhee Kim
CD: Mike Blain & Jeremy Carson