TOYOTA | Sales Event | Digital Video
Spring is in the air, and so are the savings! It’s time for the Ready, Set, Go sales event at Toyota. The challenge for this sales event was to have messaging without Jan, our spokesperson. This would mean focusing on each element of the creative to determine which has the most impact. This digital campaign was designed to focus on key audiences with intent of purchasing a vehicle.
Insight
Now armed with previous sales event digital creative performance results, our next recommended step is to iterate upon the to-date success of the Evergreen content. This would mean focusing on each element of the creative to determine which has the most impact.
Idea
Isolate unique elements of Purchase Intent within platform-specific creative by adding deal-focused content.
:15s Video
Facebook Infeed video focuses on delivering impactful messaging tailored to key audiences ready to purchase.
Instagram Story 9x16 & Facebook Infeed Ad
For this campaign, we focused on delivering powerful messaging that resonates with key audiences ready to make a purchase. By analyzing previous digital performance, we crafted platform-specific content with deal-focused elements that drive purchase intent. This approach ensures we hit the mark with engaging, impactful visuals that bring the excitement of the sale directly to Instagram Stories and Facebook Infeed Ads.
Final Deliverables
:15s Videos - (x3) 16x9 & 1x1
:06s Videos - (x3) 16x9, 1x1, 9x16
Instagram Story Carousel - (x1) 9x16
Credits
Copywriter: Jennifer Malech
Art Direction: Leo Ventura & Minhee Kim
CD: Jeremy Carson